by Robert Aholt
When you are presenting to potential investors it is imperative that your presentation answers all the questions listed below:
√ What product will you be selling? — explain your concept and the sales/manufacturing/distribution processes
√ What are the advantages provided by your service, and how does that benefit the buyer? — we’re looking for something that’s cheaper/better/faster.
√ Who are your expected customers? — specify those that are in the fold now.
√ Any evidence that customers and users need the offering enabled with your service?
√ What is your marketing plan? – how will you get folks to buy your product?
√ Who are the competitors? What competitive advantages do you have? — IP, business process, 1st to market, etc.
√ What are the financial projections?
√ Who are your principal team members? — described mainly in terms of their qualifications to do their jobs the company.
√ What are the uses of this investment? Do you need any additional monies? What do you expect to do w/ the additional funding?
√ Do you have a proposed deal? — investment terms, including pre-money valuation.
√ What is your exit strategy? — potential purchasers and list some comparable sales (if available).
Are there any other items that you believe are critical? Please add your comments below.