Our Investment Criteria

The Pasadena Angels works with companies with the potential to build sustainable and successful businesses. Simply put, were looking for companies with a solid proof of concept that we can help to maximize potential. While we have invested in a wide variety of businesses and industries, we look for these basic requirements when evaluating your venture:

  1. Based in Southern California

    Our focus is on supporting business ventures in Southern California. We believe strongly in investing in our community to nurture growth, promote prosperity and foster collaboration for the better welfare of our region.

  2. Management Team

    We are interested in companies that are driven by an energetic, talented team of founders and advisers. We particularly look for a track record of successful performance and leadership and a passionate commitment to your vision.

  3. Market Opportunity

    We invest in ventures that are focused on a large market opportunity with sufficient untapped potential. Your business strategy must reflect a realistic approach to its potential to capture a significant share of your target market.

  4. Proof of Concept

    Your venture will have progressed beyond product proof-of-concept to clearly demonstrate its feasibility. A potential manufacturer, for example, will have progressed beyond early prototype to development of a production design.

  5. Proprietary Assets

    Your company should be able to demonstrate its key value proposition competitive advantage. The venture should possess proprietary assets, intellectual property or processes that distinguish it from its competitors.

  6. Rapid Growth Potential

    Your company should have a scalable business design with solid prospects for rapid growth. In particular, your company should have a clear strategy for generating profits, and managing revenue sources effectively.

  7. Market Differentiation

    We are looking for companies that are working toward compelling and defendable market differentiation. Your company will be focused on developing a strong business presence and establishing clear dominance in your market.

  8. Know Your Customer

    We are interested in companies that are pursuing marketing and sales strategies based on a keen understanding of their customer base. You must know who your customers are, what there needs are, and how to reach them.

  9. Realistic Financials

    You are realistic about your financing plan to fund growth toward profitability.
    Your venture should have a clear, actionable plan and a realistic forecast of revenue projections under different conditions to predict likely outcomes.

  10. Exit Strategy

    Your company will be open to an exit strategy that provides strong returns. Because early-stage investment has a significant level of risk, our members look for a promising return within a defined period, with a clearly defined exit strategy.

If your company meets the above criteria, we would like to encourage you to apply to the Pasadena Angels for funding and welcome the opportunity to review your application.