Kevin is the VP Marketing for Scalent Systems and author of Entrepreneur Magazine Press’ Marketing Made Easy and the widely read web/blogsite Stupid Marketing – When Bad Ideas Happen to Good Companies.

Kevin is a long-time Silicon Valley marketing executive with a Stanford MBA, a degree in high-energy nuclear physics, several technology patents in his name, founding experience at three successful ventures, and more than fifteen subsequent years of experience in guerrilla marketing tactics at such high-flyers as Netscape, RealNetworks, Inktomi, and VMware. Since 1992, his marketing programs have generated more than 5 million sales leads for companies of all sizes in all major global markets. Kevin has served as an outside advisor to various venture-backed and individual entrepreneurial start-up companies, including CDnow (now an Amazon.com brand), Devicescape (funded by Kleiner Perkins, venture backers of Netscape), Skyrider (funded by Sequoia) and YouSendIt.

Frank is the Founder and CEO of Rubicon Project and is a serial entrepreneur with a highly successful entrepreneurial track record. Before the age of 30, Frank started 5 companies, resulting in 1 IPO, 2 acquisitions, 1 failure (we call that one “a learning experience”) and his last venture, StrongMail Systems. Frank was the Founding CEO of StrongMail Systems, the leading email delivery infrastructure provider for thousands of companies worldwide, including Fox Sports/MSN, Ticketmaster, Williams Sonoma, FTD, Netflix and MySpace.com. Addante lead StrongMail from inception, to an initial cash-flow positive business, to becoming the market leader in less than 4 years, raising over $30 million in venture capital from top-tier investors including Sequoia Capital (investors behind Google, Yahoo, Oracle, Cisco and Apple).

Prior to Rubicon Addante was Chief Technology Officer and technology Founder of L90, Inc., a publicly-held Internet advertising company where he was actively involved in sales, marketing and corporate development efforts leading to a $112 million IPO led by SG Cowen. He invented adMonitor™, one of the Internet’s most successful advertising platforms for the Global 2000. adMonitor delivered over 8 billion ad transactions per month for over 3,000 customers and reached 65% of the worldwide Internet population. L90 reached a market cap of $500 million and adMonitor was later acquired by DoubleClick™.

Shortly after L90’s IPO, Frank left and founded Zondigo, a wireless and voice software company partnered with Intel. As an early pioneer of the Internet, Addante developed Starting Point, a search engine portal that became the 7th most popular Internet site from 1995-1997 and was acquired by CMGI/YesMail.com. Frank recently received the 2008 Entretech Entrepreneurship Award, was an Ernst and Young Entrepreneur of the Year Finalist, was nominated for Inc. Magazine’s Entrepreneur of the Year award and has been quoted in publications such as Forbes, MSNBC, RedHerring, InformationWeek and the Los Angeles and Silicon Valley Business Journals. He serves on various boards of innovative technology and marketing companies and received his education in electrical and computer engineering at the Illinois Institute of Technology.