Question: I’d like to read more about your process–flaws and all. From Andrew Warner, Mixergy Nation Answer: Let’s assume that before applying, you’ve reviewed our website and fully understand our investment criteria (you’d be surprised at how many entrepreneurs/companies don’t do this). If so, the first step is the online application. Three years ago we [...]
With the Yankees early exit from the post-season (sorry…I’m from New York) and the Lakers’ pre-season prospects looking pretty dim, we had some extra time on our hands last fall and put our collective energies into creating our new blog. These days there’s no shortage of resources available to entrepreneurs on the net. However, the [...]
One of the easiest ways to kill a startup is to throw away money on the wrong marketing programs. The good news is that there is a single question that will prevent disaster: “How does (fill in the blank) marketing program contribute to sales right now?” If your head of marketing can’t answer that question [...]
While traveling on an international flight recently the seat belt light went off and drinks were on the way. I looked to my left and opened up a typical in flight conversation with my neighbor. After some brief chit chat I introduced myself and told him a little about my executive search experience and my [...]
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Everyone Works for Marketing, part I: Love, Hate, and Customer Service
If you accept that Marketing is fundamentally a process of education and awareness, of leading the right people to the right products, then it’s obvious that marketing isn’t a standalone function. The truth is that everyone who deals with anyone outside the company is doing marketing for the company, whether they want to or not. [...]