San Luis Obispo, CA, April 09, 2009 – MINDBODY Inc., creator of the MINDBODY Online Business Management
System, is pleased to announce receipt of a $5.6 million cash investment from Catalyst Investors, a New York based
growth private equity firm focused on the media, communications and related Internet services industries.
The new capital will fund accelerated software development and business expansion.

“MINDBODY is already profitable and we did not require additional funding to continue at this level,” said Rick
Stollmeyer, CEO and founder of MINDBODY, Inc. “That said, our technology road map includes unprecedented
future capabilities that will positively impact our customers and help us to realize our vision of leveraging the
power of the internet to improve the health and wellness of the world. We decided to accelerate our product
development to meet the growing needs of our users, and Catalyst is a strong partner that will help us achieve our
goals.”

While development plans are confidential, upcoming releases will include new applications for the iPhone and
other mobile devices, as well as web-based tools that directly connect consumers with providers of fitness,
spa/salon, dance, martial arts, children’s centers and other health and wellness services.
“As always, our focus is on helping these small-to-medium-sized businesses attract clients, increase revenues and
improve operating efficiency,” said Stollmeyer.

The MINDBODY Online Business Management system presently operates in more than 4,500 business locations
serving more than nine million consumers in 50 countries. The web-based solution combines cutting edge online
scheduling with comprehensive CRM, staff and client management, retail point-of-sale, billing and other key
business management tools. MINDBODY’s web based technology links seamlessly with multiple complementary
third-party solutions, such as email marketing, payment processing and payroll services. In addition, it features a
fully functional web services API, enabling users and third parties to develop their own proprietary applications
that link real time to the MINDBODY database.

MINDBODY achieved 826 percent revenue growth from 2005 to 2008, and presently ranks 59th on the Inc.
Magazine list of “Top 100 Software Companies.” The recent economic downturn has had little effect on
MINDBODY’s growth, with sales further accelerating in recent months. The MINDBODY team is presently adding
approximately 200 new and existing businesses to its online client base each month.

“MINDBODY’s rapid growth is a testament to the software-as-a-service, or SaaS, model, which offers a completely
web-based system to clients so that they do not have to install, host, or store any technology at their business
locations,” said Tyler Newton, partner with Catalyst Investors and MINDBODY director. “SaaS solutions like
MINDBODY’s are incredibly attractive to businesses because they offer superior technology at lower cost without
the hassle.”

MINDBODY technology upgrades are conducted monthly, require no installation, and are completely free, making
the total cost of operating a business on the system far lower than on traditional locally-installed software.
Because the software exists entirely online, it provides instant connectivity between business owners and their
clients, an important competitive advantage that is even more compelling during this economic downturn, when
many businesses are struggling to attract and retain customers.
About MINDBODY Inc.

MINDBODY Inc. began as the first software consulting firm developing easy-to-use client and teacher management
solutions for specialty fitness businesses, such as yoga, Pilates and Spinning. From that base, the company has
expanded into solutions geared specifically for many other types of personal service businesses, such as spas,
health clubs, martial arts and dance studios, and children’s centers. MINDBODY offers technology solutions that
make sense for the personal service industry. The company enables small to medium sized business owners to link
multiple locations, simplify operations, boost revenues and focus more on their customers. The applications can be translated to operate in any language and currency, and the company is in the process of expanding through its
network of international distributers. (www.mindbodyonline.com )

About Catalyst Investors
Catalyst Investors is a growth private equity firm founded in 2000. Catalyst employs a rigorous top-down research
focus to identify investment opportunities in companies and industries that will exhibit strong revenue and margin
growth. The firm works in true partnership with talented management teams to build long term value.
Catalyst has consistently achieved superior returns with disciplined risk management and a commitment to
investor transparency. The team’s investment focus is on traditional media and communications, as well as newer
growth industries such as Internet media and infrastructure, data, and software services. For more information,
visit www.catalystinvestors.com.