Ranker

Date Funded: 2011
Amount Funded: not disclosed

Ranker is a crowd-sourced platform that consumers visit 9 million times a month to view, rank, and vote on broad opinion-based questions ranging from the yummiest gluten-free crackers to the most attractive celebrities to the top inexpensive cars. Ranker is the “Yelp for everything else”.
To consumers, Ranker is a publisher (80 million+ monthly page views, Quantcast Top 100 for mobile web). Equally importantly, Ranker is a fully-semantic consumer data collection machine. This data produces continually updated rankings across 1000s of topics with intrinsic value far beyond regular pageviews and has in parallel built an “opinion graph” (people who like X also like Y, and think Z is expensive) with over 7 million “edges”. This data has immense value to market researchers, ad agencies, ad targeters, and other enterprise customers who derive value from consumer psychographic behavior.
In addition to being a destination site, Ranker’s platform is fully portable as well, and hundreds of publishers big and small use Ranker widgets to power list-based ranking and polling on their sites, often as the “reader’s poll version” of editorial lists.

The feedback we received from the Pasadena Angels from the first pitch helped us adjust our model and ultimately set us up for success not only with the Pasadena Angels, but with other investors as well. Priceless."
Clark Benson, CEO and Founder

Ranker